Drips and Sequences
Drips send messages spaced over time. Sequences add branching based on behaviour.
Marketing
3 min readmarketing
drips
sequences
A Drip sends messages spaced over time (day 1, day 3, day 7).
A Sequence adds branching. "If they clicked, send this. If not, send that."
Both respect suppressions, unsubscribes, and STOP replies.