Brand Board first, then funnels and pages

Colours, fonts, logo, graphics and tone of voice must be complete before you build funnels, landing pages, forms or templates.

Marketing
3 min read
marketing
brand
pages
funnels

This is the order of work, and it matters.

The rule Complete your Brand Board before you build funnels, landing pages, forms or email templates.

Everything downstream is generated from the Brand Board. If it is half finished, Centurion has nothing to style with and the page falls back to plain defaults. It will look generic, and you will end up rebuilding it.

What counts as complete - Logo uploaded, ideally on a clean background. - Primary, secondary and accent colours set. - Heading font and body font chosen. - Graphics and imagery loaded so pages have something to show. - Tone of voice written, so Centurion writes the way you speak. - Social links filled in, so footers populate.

What each part drives Colours set buttons, headings and section backgrounds on every landing page. Fonts set the type. The logo and graphics appear in headers, heroes and footers. Tone of voice shapes the copy Centurion writes. Social links populate email footers automatically, and empty fields are simply left out.

Brand colours never touch the app Your brand colours are for marketing output only: pages, templates, newsletters, partner materials. The AgentiCRM app itself always uses MAP Platform colours so the product stays consistent while your marketing feels like yours.

If you change the brand later New pages pick up the change automatically. Existing pages keep their copy, so rewrite a block if you want the new wording as well.

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