What the 21-Day Prospecting Engine is
One fixed cadence of eleven touches across 21 days, with tasks, scripts, and coaching built in, so cold leads actually get worked.
When 30 merchant leads land in your CRM they are cold. Scraped, enriched, and real, but nobody there is waiting for your call. The leads are not the problem. The process is.
Most people send one email, hear nothing, and decide the data was bad. What actually works with small businesses is well documented: eight to twelve touches inside three weeks, across more than one channel, with a new angle each time.
What the prospecting engine does Every lead you enrol gets the same rhythm. Eleven touches over 21 days on email, phone, social, and the doorstep. Each touch becomes a task in your Action Centre on the right day, so the process runs whether or not you remember it.
Why it is one cadence for everyone Choice is friction on day one. One cadence means everybody works the same way, the numbers are comparable, and we can coach the parts that are not landing.
Where to find it CRM, then Prospecting Engine. Your stats sit at the top, the cadence is laid out underneath, and each live prospecting engine opens to show every touch and where you are.
Related
The 21 day cadence, touch by touch
What happens on each day, why it is in that order, and what to do if a lead is not local.
The prospecting engine skill pack
Nine Centurion skills that write every touch for you, signed off with your own business details.
Tracking, nudges, and your week review
How the prospecting engine keeps you honest, and what to do when you fall behind.