Usage, rebilled at your markup
We take nothing from usage. Not a slice, not a spread, not a hidden margin.
Calls and SMS run through Twilio, voice agents through ElevenLabs, email through Resend, and the AI thinking through the Lovable AI gateway on models such as Gemini and OpenAI. Those providers bill at cost, you add whatever markup you choose, and the client sees one inclusive line from you. Every call, message and AI request is metered to the workspace that caused it, so you always know exactly which client generated which cost.
$60 to $120
Typical monthly usage cost for an active client
2x to 3x
Common markup, so 150 to 300 dollars rebilled
$100+
Usage profit per busy client, on top of your retail fee
Rough figures on a normal client
Say a client sends 2,000 SMS and takes 300 minutes of answered calls through Twilio, runs 200 minutes of ElevenLabs voice, sends 8,000 emails through Resend and burns a few dollars of AI. That is usually somewhere around 60 to 120 dollars at cost. Rebill it at 199 dollars inclusive and the usage alone more than covers the 50 dollar platform fee.
Busy clients pay for the quiet ones
An outbound heavy client running the prospecting engine at 50 leads a day can spend 300 dollars in usage. At a 2x markup that is 300 dollars of profit from one account, which comfortably funds the accounts that barely use anything.
The point
- A modest markup on a busy client often covers the platform fee outright
- Show it as one inclusive line, no client wants to read a telecoms bill
- Metering is per workspace, so a heavy user never quietly eats your margin