Why clients stayStep 1 of 3
KnowThe churn maths, honestly
At five percent monthly churn you sell two clients a month to stand perfectly still.
A book of forty clients at five percent loses two every month. You are not building anything, you are refilling a bucket. Take it to one percent and the same sales effort compounds instead of replacing, and the value of the book changes completely.
5%
Forty clients, two lost every month
1%
Same selling, but it accumulates
Month 2
The cheapest retention call you will ever make
The point
- An hour spent on retention is worth several spent prospecting
- Log a reason against every cancellation and fix the pattern, not the client
- Set a retention target before you set a growth target